As Career Coaching has evolved as its own profession within the job search industry, it has also begun to diverge into two different and distinct directions. I refer to one as the Career Management Coach and the other as the Career Marketing Coach. There is a clear distinction.
The Career Management Coach focuses on broad issues related to your entire career - the past, the present and the future. This type of coach is much more in line with the above definition. The support is long-term and comprehensive, often focusing on personal and introspective issues. A prime candidate for a Career Management Coach would be an individual who, for whatever reason, wants to change his/her career direction and is now uncertain about his/her objectives. They need to explore, discuss and evaluate their value, their skills and where they want to be in their careers. Other excellent candidates are those that need a great deal of ongoing support, whether during their job search or while in a position. They want a confidante, advisor and career strategist at their side. Just as individuals have PR executives, public speaking coaches and others on their "personal" support team, the Career Management Coach has now emerged as part of that inner circle.
On the other hand, the Career Marketing Coach offers short-term services and support to guide you in developing, implementing and managing an immediate job search campaign. This type of coaching focuses on defining your objectives (e.g., type of position, type of industry, geographic preferences, salary requirements, quality of life issues) and then developing a step-by-step job search action plan - an Integrated Career Marketing Plan. In essence, these individuals will help you in evaluating the various types of job search programs (e.g., targeted mailings, Internet resume postings, Internet job lead postings, executive job lead reports, sponsor letters campaigns, network campaigns) to identify those that are appropriate for your search and your objectives. Many will then also assist you in contacting these services and facilitating their use.
This type of career coaching is best for those individuals who already "know who they are" professionally and what type(s) of position they are interested in (e.g., CFO seeking to remain in finance and/or advance to general management … Senior HR Executive seeking top-level HR position with a larger company … Marketing Consultant seeking to return to corporate marketing position …Manufacturing Manager seeking to transition from aerospace electronics to telecommunications). The goals do not have to be a similar position, but the job seeker who hires the Career Marketing Coach must be reasonably clear about what type of position he/she is interested in pursuing.
What is Coaching?
The International Coach Federation defines career coaching as an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of career coaching and strategic career planning, clients deepen their learning, improve their performance, and enhance their quality of life.
My, and my associates’ job, is to be a coach and career strategist and to be practically an invisible support to my clients; with the understanding that our clients are unique, intelligent and resourceful we know that our clients have everything they need to develop, without help and support, their own solutions. Through our dialogue they ultimately find what works for them to create the life they choose.
What does that mean?
As your career coach, we are dedicated to supporting, challenging and showing you ways to discover what will enable you to create the life you choose. We will help you identify ways to overcome obstacles, increase your skill levels and make decisions that will enable you to design your life, work and relationships to be what you envision. Once we identify obstacles, we work through situations in which those obstacles may be hindering your ability to lead the life you choose. We delve into issues ranging from job search quandaries, management and organization complexities, major life transitions such as divorce or becoming a parent, life balance and decision making strategies.